‘Interacting with our community’. Marketing and Communication is responsible for developing, guarding and implementing the strategic marketing and communication approach of GMP+ International. We support the other teams in interacting with the GMP+ community. In doing so, we ensure communication is aligned with the corporate objectives, and fit the needs of our stakeholders.
We conduct global or regional surveys to gain insights in the needs of our community: the certified companies in the feed chain, our external support group and our partners in the feed and food chain. We take care of our communication channels and external communication. We develop all kinds of communication means and sustain in organizing events. And last but not least we support in sharing knowledge on feed safety.